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Louis Vuitton Cruise 2012



W5 Administrator for "When in Style"
December 16, 2011

Sofia Coppola has been a friend of Marc Jacobs' for many years. Through him she has created strong relationships, as well as close affinities with Louis Vuitton, its team, and in particular with Marc's creative studio.

For the Los Angeles Premiere of her most recent film "Somewhere", last December, Sofia naturally turned to Louis Vuitton with the wish to interpret a Louis Vuitton silhouette. The first piece, a dress with stripes and sequins, specially created for Sofia by the studio design director, Julie de Libran, sealed a pact - a pact between girls. Thus, what started as a simple conversation, led to further discussions, which paved the way to a new adventure; Sofia then became the muse. She brought her ideas and desires and the studio was constantly inspired by her while creating the 2012 Cruise Collection. [via LouisVuitton]