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Peninsula Moments



Tao Chulasak for "Why in Hotels"
September 06, 2012

 

The Peninsula has just released their new global advertising campaign titled ‘Peninsula Moments’. The campaign seeks to highlight the most unique aspects of a destination to potential guests by utilizing photography and video shot by photojournalist and portrait photographer Russel Wong. Wong is known for his celebrity portraits of Jacky Chan, Michelle Yeoh and Tom Cruise, as well as his work in Hollywood stills in movies such as Underworld and Crouching Tiger Hidden Dragon.

 

“I wanted to be able to capture specific moments that are unique to each Peninsula property and at the same time be able to show some of the people and aspects of service that make The Peninsula Hotels tick. I wanted it to appear very narrative, almost like scenes from a movie,” says Wong. “I tried to inject a romantic notion into the overall campaign, and hopefully it’s all uniquely Peninsula.” Says Wong.

 

The photos will be complemented by a series of short video vignettes in various formats and a behind the scenes shoot for both still and video photography.

 

Videos and images are available on the Peninsula website [link]